Quaff Food and Wine WA is a registered Not For Profit (NFP) organisation. The vision of Quaff is to enhance and promote the appreciation of food, wine and beverages with a special focus in produce from the Midwest Region of Western Australia. The Midwest hinterland is one of the most productive growing areas in Australia with an extremely wide range of produce that supports not only domestic consumption but feeds millions of others across the entire world. In spite of the abundance of produce from the land and sea the Midwest has received little attention in Australia’s growing list of culinary destinations.
The focus on local and regional products can only deliver better prospects for local growers in the retail marketplace by raising awareness of just what is available in this region. The “Quaff Epicurean Adventure” will bring together talented experienced chefs working with locally sourced produce to deliver the finest possible results in a series of very special long table and exclusive dining opportunities.
Any existing producer, wholesaler, retailer or restaurant is invited to participate in their own way simply by association or alignment with the objective of promoting the Midwest as a visitation destination – joining with the overall Quaff Marketing concept to enhance the profile of both the participating businesses and the region as a whole.
By working with and aligning with other individuals and organisations the Quaff Expo Event and the Quaff Team also seeks to enhance and promote the Midwest as a source of new markets for products grown and produced elsewhere, bringing to the region new products and varieties from other regions, to enhance the buying opportunities of consumers and providing retail sales for producers. It is a free flowing two way street!
As a “Not For Profit” funds stay within the region – to be reinvested into the region as a long term project.
Join us - Quaff is open to participation. You might be an individual or an organisation, a grower/producer or a seller – you are invited to join the Quaff Team. There will be a need for volunteers, for marshals, for wait staff, for ideas, sharing is what Quaff is all about.
If you have an idea for Quaff or an idea of your own – you and/or your organisation is invited to be a part of the Quaff experience.